PRIVACY POLICY

Information You Provide

• Account information such as your name, email address, and password when you register.
• Profile details including phone number and location preferences.
• Search preferences and criteria you set when looking for vehicles.
• Communications you send to us, including contact form submissions and support requests.
• Dealership information if you register as a dealer, such as business name, address, and licensing details.

Information Collected Automatically

• Device information including browser type, operating system, and device identifiers.
• Usage data such as pages visited, search queries, features used, and time spent on the platform.
• Location data derived from your IP address or, with your consent, more precise location from your device.
• Cookies and similar tracking technologies as described in our Cookie Policy.

• Provide, maintain, and improve our AI-powered vehicle search platform.
• Personalise your experience by tailoring search results and recommendations to your preferences.
• Process dealership applications and manage dealer accounts.
• Communicate with you about your account, updates, and promotional offers (with your consent).
• Analyse usage patterns to improve our AI agents and platform performance.
• Detect, prevent, and address technical issues, fraud, or security concerns.
• Comply with legal obligations and enforce our terms of service.

• Our AI agents process your search criteria to find vehicles across multiple platforms on your behalf.
• Search data is processed in real-time and is not stored beyond what is necessary to deliver results.
• AI-generated recommendations are based on your stated preferences and do not involve profiling for unrelated purposes.
• We do not sell or share your search data with third-party advertisers.
• You can request a copy of the data our AI has processed about you at any time.

• With dealership partners when you express interest in a vehicle or request a quote, and only with your consent.
• With service providers who assist us in operating the platform (hosting, analytics, payment processing), under strict data processing agreements.
• When required by law, regulation, or legal process.
• In connection with a merger, acquisition, or sale of assets, with appropriate notice to you.
• We never sell your personal information to third parties.

• We use TLS/SSL encryption for all data transmitted between your device and our servers.
• Personal data is stored in encrypted databases with access controls and regular security audits.
• We implement role-based access controls to limit employee access to personal data.
• Regular penetration testing and vulnerability assessments are conducted on our platform.
• In the event of a data breach, we will notify affected users and relevant authorities as required by law.

Under UK and EU Data Protection Law, You Have the Right To

• Access: Request a copy of the personal data we hold about you.
• Rectification: Request correction of inaccurate or incomplete data.
• Erasure: Request deletion of your personal data ("right to be forgotten").
• Restriction: Request that we limit the processing of your data.
• Portability: Receive your data in a structured, machine-readable format.
• Objection: Object to processing based on legitimate interests or direct marketing.
• Withdraw Consent: Where processing is based on consent, you may withdraw it at any time.

How to Exercise Your Rights

• Log in to your account and visit the Settings page to manage your data.
• Contact us at privacy@motovotive.com for any data-related requests.
• We will respond to all legitimate requests within 30 days.

• We use essential cookies required for the platform to function properly.
• Analytics cookies help us understand how visitors interact with our platform.
• You can manage your cookie preferences through your browser settings or our cookie consent tool.
• For full details, please see our Cookie Policy.

• Account data is retained for as long as your account is active.
• Search history is retained for up to 12 months to improve your experience, unless you delete it sooner.
• If you delete your account, we will erase your personal data within 30 days, except where retention is required by law.
• Anonymised and aggregated data may be retained indefinitely for analytics and platform improvement.

• Our platform is not intended for use by individuals under the age of 18.
• We do not knowingly collect personal data from children.
• If we become aware that we have collected data from a child, we will delete it promptly.

• Your data is primarily stored and processed within the United Kingdom.
• Where data is transferred outside the UK, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses.
• We only transfer data to countries or organisations that provide an adequate level of data protection.

• We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements.
• We will notify you of significant changes via email or a prominent notice on our platform.
• Your continued use of Motovotive after changes are posted constitutes acceptance of the updated policy.